Questions we get asked
Short answers to what comes up before a first call. If your question is not here, email hello@echosocialstrat.com, or book a scoping call and ask it there.
Websites
What do you actually build
Websites, front to back. The design and the front end people see, and the back end that does the work: booking, payments, client logins, forms, integrations, and the admin screen you run it from. Full detail is on the website design and development page.
Can you add booking to my site
Yes. A real scheduling flow on your own site, connected to your calendar, with confirmation and reminder email handled. If you already use a booking tool you are happy with, we connect that rather than replace it.
Can you take payments on my site
Yes, through a payment provider, so the visitor pays without leaving your site. One time payments, deposits taken at the point of booking, and recurring billing where the business needs it. Card details stay with the payment provider.
Can you build a client login
Yes. An account area behind a password where a customer sees their bookings, invoices or files. We build the sign in, the account pages, and the admin side you use to manage the accounts.
Can you build an online store
Yes. Product pages, cart and checkout, payments, shipping and tax rules, discount codes, and the order and inventory screens you run it from. If you are already selling somewhere and want to move, we migrate the products and keep the existing links working so you do not lose the traffic you have.
Can you connect my store to the ads
That is the point of doing both. Product and purchase events get tracked properly, so the ad account can optimise toward actual sales rather than clicks, and you can see which products the spend is really moving.
Can you rebuild or move my existing site
Yes. A rebuild is usually faster, because the content exists and the work is structural. A move to a new platform is done without losing the pages search engines already know about, by keeping the addresses or redirecting them.
Who owns the site and the domain
You do. The domain goes in your name, the hosting account goes in your name, and the code and the content we produce for your site are yours once the work is paid for. We keep our own pre-existing tools and templates. It is written into the agreement before the build starts.
Do you write the copy
We can. If you have copy and photography we build around them. If you do not, we write from the scoping call and the questionnaire, and we tell you what photography the site needs before the build rather than at launch.
What does a site cost and how long does it take
Both depend on scope. A brochure site and a site with accounts, booking and payments are different jobs. We scope it on the call and send a written quote with a schedule. No figure before we know what we are building.
Meta ads
Do you run the ads or only make the creative
We run the media buying and the creative together, which is the usual arrangement. If you already have a buyer in house, we work alongside them and handle the creative and the strategy. The creative does the heavy lifting either way, so that is where most of the work goes.
Do you make the creative or do I supply it
We make it, and you can supply your own too. Concepts, hooks, scripts, and finished static and video assets, built as variations meant to be tested against each other rather than as a single hero ad.
How do you track conversions
The Meta Pixel is installed and fires named events for what you care about: a lead, a booking, a purchase. Where the browser cannot be trusted, server side events go through the Conversions API and are deduplicated against the Pixel.
Who owns the ad account and the Pixel
You do. The business portfolio is created under your business, and the ad account, the Pixel, the Page and the catalog live inside it. We are added as a partner, which means we can be removed and nothing leaves with us.
What is the learning phase
The period after a change while the platform is still working out who to show an ad to. Results move around during it. We let a campaign finish it before reading the numbers, and we avoid changing a campaign in the middle of it.
What is a good cost per lead for my business
It comes from your account and your margins, not from a chart. A number that is good in one category is bad in another. We look at what you have spent and what a customer is worth, then set the target on the call.
Is what I pay you separate from what I pay Meta
Yes. Ad spend is paid to Meta from your own ad account. What you pay us is separate from that and is confirmed in writing before work starts.
Can you run ads if I do not have a website
You need somewhere for the click to land, and that is often the real blocker. We can build it as part of the same engagement. That is the full system: the site and the ads scoped and run together.
Working with us
Where are you based, and do you work remotely
We work with clients across North America, and we work remotely. We operate from Canada, and our legal pages say so. Being in the same city has not been a requirement for any part of what we do.
Do you work in French
Yes. We work with clients in English and French, and when a business operates in both languages we build in both. This site is currently in English.
What is the free Hook Test
Ten new hooks written against your current best performing ad, run in your own ad account, on spend you had already planned. It takes fourteen days. You pay us nothing for it and you keep everything it produces.
What is the Leak Verdict
The readout at the end of the Hook Test. It names where your funnel is leaking, whether that is the creative, the page or the tracking, and what the leak is costing you. It comes from numbers measured in your account, not from a template or a guess about your industry.
What is the ninety day guarantee
A Sprint runs against one written target, agreed with you before any work starts and worked out from your own trailing eight weeks of backend data. If we have not hit it by day ninety, we keep working at no further fee for up to ninety more days until we do. If we still have not hit it then, you can end the engagement and owe nothing beyond what is already invoiced. It depends on conditions, like access, holding spend at the agreed level and getting approvals back inside the agreed window, and those are listed in the terms.
How can you guarantee that
Because we are not guessing. We measured the leak in your own account during the Hook Test, before you paid us anything, and the target comes from your numbers rather than ours. We only take the Sprint on when the verdict says there is something there to fix.
Why would you work for free
Because guessing at someone else’s account is how agencies waste the first two months. We would rather measure the leak before anyone commits to anything. If the test says your account is already clean, we tell you that and you have lost nothing.
What happens on the scoping call
Thirty minutes, no pitch deck. We look at your site and your ad account and tell you what we would do, whether you hire us or not. You leave with a plan even if the plan is that you do not need us.
What if I want to do the work myself
We offer a full audit with an action plan for that. We go through the site and the ad account, find where the funnel is leaking, and write it up as a prioritised thirty day plan in plain language, ordered so the highest impact fixes come first. You keep it and run it in house. If you decide partway through that you would rather we executed it, we can.
How do I start
Fill in the project questionnaire, which takes a couple of minutes, and you go straight to the booking page to pick a time. Or book the call first and send the detail afterwards.
Do you have a minimum project size
We do not publish one. What we do have is a short conversation about whether the work is a fit, and we would rather have it on the first call than after a quote.
Can I see case studies
Yes. We walk you through the case studies that match the services you are considering, on the scoping call, where we can explain the context instead of just showing a number. If you would rather see them beforehand, email hello@echosocialstrat.com and ask. We do not publish them on the site, because the useful part is the reasoning and that needs a conversation.
What if I only need one of the two services
Buy one. The two are sold separately on purpose, and we will say on the call when half of this is the honest answer rather than quoting you for both by default. Both are described on the services page.