About Echo Social Strategies
Echo Social Strategies was founded by Robin Abboud and Younos Yesilkaya. We work with clients across the United States, remotely, from our base in Canada. We build websites and we run paid ads on Meta. You work directly with the founders, so there is no account layer between you and the people doing the work.
Robin Abboud, co-founder
Robin is Marketing Director and executive creative strategist at EVO Marketing, where she owns paid acquisition end to end and runs six figure monthly ad budgets with the creative testing behind them. The job is cycling hooks, angles and concepts until the winners surface, then putting budget behind what works. She also runs an organic content engine across Instagram, TikTok, LinkedIn, Reddit and YouTube, and leads teams of designers, editors and creators.
She came to it through corporate B2B sales and then communications in a Member of Parliament’s office, which is where the discipline comes from: know who you are talking to, say the thing that matters to them, and measure whether it landed. She built her own creator audience from a standing start and still proves formats on her own accounts before they go near a client budget. She works in English and French.
Younos Yesilkaya, co-founder
Younos spent his early career in political communications, finishing as a communications advisor in the Prime Minister’s Office. Before that he advised a federal leadership campaign, worked in a Member of Parliament’s office, and managed sales at Rogers Communications.
He now runs operations for a commercial construction subcontractor in Western Canada: business development, contract negotiation with major general contractors, and the correspondence that settles commercial disputes. Both careers come down to the same skill, which is writing a document that has to survive a hostile reader.
He is also the one who writes the code. A computer science minor from the University of Toronto turned into shipping software: TypeScript and Node services, payment and authentication integrations, and AI driven tooling. The scroll film on the home page of this site is his build.
How we work
Two services, done properly, is the whole strategy. We do not add a service because a prospect asked for it, and we say no to work outside what we build. We say it on the first call rather than three weeks in. Everything is agreed in writing before it starts.
What we will not do
We do not publish client results we cannot show you the working for, and we do not quote a figure before we know the scope. If you ask what a site costs in a first message, the honest answer is that we do not know yet, and we would rather say that than pick a number.
Who we work with
We work with clients across the United States. The work is remote from end to end: the build, the ad account, the calls and the handover. We operate from Canada, which our legal pages and privacy policy state plainly. Clients are served in English and French, and when a business operates in both languages, we build in both.
Talk to us
Email hello@echosocialstrat.com, or find us on Instagram. When you are ready, fill in the project questionnaire or book a scoping call.